Why Mystery Shop
When location, pricing, and product assortment are no longer unique, service is often the key to success or failure.
Every year our clients spend millions of dollars on advertising, promotions and direct mail to entice customers into their stores. It only takes one incident of poor service to turn those customers away!
In today's highly competitive marketplace where consumers have access to a seemingly endless variety of products and services, the best possible customer service is essential. Your employees and transaction procedures may be the only elements separating your store from the multitude of choices each consumer has.
Research shows that one unhappy customer will tell five other people of their bad shopping experience, however only one in twenty four will let the store know.
Shoppers Anon can customise a program to help you keep you in touch with your customers. Although Mystery Shopping is not new, it has never been more valuable in endorsing successes as well as detecting problems.
Reward the Good and Rehabilitate the Bad and remember WHAT GETS MEASURED GETS DONE!